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Tax is the key to account primacy
Offer tax filing and planning tools to deepen engagement, grow deposits, and put your platform at the center of your customer’s financial lives.
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The Challenge
Tax remains a high-friction, siloed expensive, and stressful experience for American households.
It’s time for tax to become a frictionless and integrated part of your customer’s financial life
Differentiate your institution with embedded, white-labeled tax experiences
DIY Filing
Frictionless, self serve tax filing in an average of just 20 minutes
  • Covers most use cases, including all forms with >1% incidence rate
  • Automatic inclusion of information already available in the filer's profile
  • Easy mass doc upload, data recognition and pre-fill
  • Dynamic tax dependency graph that cuts unnecessary questions in real time
Drive business impact across 5 key levers
Deliver a measurably better filing experience
1.4M
Fed & state filings. The 8th largest e-filing provider in the United States.
76
Net Promoter Score driven by AI features that streamline the experience.
20 min
Average time to file vs. the IRS reported 8 hour national average
AND DRIVE BUSINESS IMPACT ACROSS 5 KEY LEVERS
1
Grow deposits
Automatically capture cutsomer tax refunds.
2
Drive revenue
Offer refund advance loans using verified data.
3
Unlock cross-sell
Inform targeted campaigns with IRS data.
4
Increase LTV
Introduce an annual re-engagement lever.
5
Achieve primacy
Switch customers' direct deposits post filing.
The all-in-one income tax platform built for wealth & investing
Filing
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Deepen client relationships with an Expert preparation and filing experience, led by april’s team of credentialed Tax Professionals.
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Planning
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Deepen client relationships with an Expert preparation and filing experience, led by april’s team of credentialed Tax Professionals.
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Insights
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Access up to 7 years of tax data via IRS API to personalize recommendations and drive lifetime value.
Insights
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Access up to 7 years of tax data via IRS API to personalize recommendations and drive lifetime value.
Refund estimator and optimizer
Offer customers tax refund visibility and controls.
  • Provide an accurate, real time estimate of your customer's end-of-year tax refund or payment.
  • Enable customers to meet individual liquidity needs with the ability to update withholdings from within your app.
Insights
Leverage historical, IRS-verified tax data to deepen your customer relationships.
  • With a simple customer authorization flow, access tax return data to gain a comprehensive their financial life.
  • Inform targeted cross-sell campaigns with life-event signals.
  • Drive new product adoption and stronger engagement by delivering more relevant, personalized experiences year-round.
Own the experience—and the upside
Launch tax tools on your terms with flexible options for branding, pricing, and packaging.
Flat fee
Stand out from legacy tax platforms with clear, upfront pricing that builds trust and drives switching.
Premium tier
Use tax capabilities as a high-utility upgrade driver. Bundle filing into premium accounts to increase ARPU and retention.
Fulfill the promise of true holistic financial management
Taxes are the key to building loyalty, driving differentiation, and owning every financial moment.