$11 billion* spent on filing tools. 6.5 billion** hours filing taxes — in just one year. Americans are losing precious time and money navigating the ever-growing complexity of taxes. With the tax code getting longer every year, it’s getting exponentially harder for new companies to introduce viable solutions and even more difficult for taxpayers to keep up. We’re here to change that.
We’re breaking through the red tape of a complex industry with the power of AI. And we believe a personalized, embedded tax experience will help more Americans take control of their finances. With smarter tax tech, we can go beyond the idea of financial wellness — and help every taxpayer achieve financial greatness.
Ben started his career consulting for the largest US financial services firms at Deloitte, but he’s really an entrepreneur at heart. Ben went on to incubate a number of cybersecurity & fintech businesses that sold to Paypal and Bitsight.
Daniel started his data science career in the Israeli Defense Force, leading a lot of things he probably can’t tell you anything about. He then went on to a lead data science position at Google Israel, later holding a CTO role at Waze.