Personal Data
Categories of Personal Data We Collect
This chart details the categories of Personal Data that we collect and have collected over the past 12 months:
Category of Personal Data
Examples of Personal Data We Collect
Categories of Third Parties With Whom We Share this Personal Data:
- First and last name
- Email
- Phone number
- Unique identifiers such as passwords
- Financial and personal data related to taxes
- Service Providers
- Parties You Authorize, Access or Authenticate
- Social security number
- Financial and personal data related to taxes
- Service Providers
- Parties You Authorize, Access or Authenticate
- Payment card type
- Credit or debit card number
- Bank account information
- Service Providers (specifically payment service providers like Stripe, Inc.)
- Parties You Authorize, Access or Authenticate
- April Purchase history
- Records of personal property
- Service Providers
- Parties You Authorize, Access or Authenticate
- IP address
- Device ID
- Domain server
- Type of device/operating system/browser used to access the Services
- Service Providers
- Parties You Authorize, Access or Authenticate
- Unique identifiers such as account name and passwords
- Other unique personal or online identifiers
- Service Providers
- Parties You Authorize, Access or Authenticate
- Web page interactions
- Referring webpage/source through which you accessed the Services
- Non-identifiable request IDs
- Statistics associated with the interaction between device or browser and the Services
- Service Providers
- Parties You Authorize, Access or Authenticate
- Email
- Phone number
- IP address
- Device ID
- Service Providers
- Parties You Authorize, Access or Authenticate
Consumer Demographic Data
- Age / date of birth
- Zip code
- Service Providers
- Parties You Authorize, Access or Authenticate
Professional or Employment-Related Data
- Service Providers
- Parties You Authorize, Access or Authenticate
Non-Public Education Data
- Student financial information
- Service Providers
- Parties You Authorize, Access or Authenticate
- IP-address-based location information
- Service Providers
- Parties You Authorize, Access or Authenticate
Other Identifying Information that You Provide
- All necessary data for tax preparation and filing purposes, as well as requested data for other products (e.g., Estimator, Optimizer)
- Service Providers
- Parties You Authorize, Access or Authenticate
Categories of Sources of Personal Data
We collect Personal Data about you from the following categories of sources:
You
- When you provide such information directly to us.
- When you create an account or use our interactive tools and Services.
- When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires.
- When you send us an email or otherwise contact us.
- When you apply for a job with us.
- When you use the Services and such information is collected automatically.
- Through Cookies (defined in the “Tracking Tools, Advertising and Opt-Out” section below).
- If you use a location-enabled browser, we may receive information about your location.
- If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information regarding when you are logged on and available to receive updates or alert notices.
Third Parties
- Vendors
- We may use analytics providers to analyze how you interact and engage with the Services, or third parties may help us provide you with customer support.
- We may use vendors to obtain information to generate leads and create user profiles.
- We may use vendors to verify your identity or data you have provided.
- Advertising Partners
- We may receive information about you from some of our vendors who assist us with marketing or promotional services related to how you interact with our websites, applications, products, Services, advertisements or communications.
- Social Networks
- If you provide your social network account credentials to us or otherwise sign in to the Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your account with us.
Our Commercial or Business Purposes for Collecting Personal Data
- Providing, Customizing and Improving the Services
- Creating and managing your account or other user profiles.
- Processing orders or other transactions; billing.
- Providing you with the products, services or information you request.
- Meeting or fulfilling the reason you provided the information to us.
- Providing support and assistance for the Services.
- Improving the Services, including testing, research, internal analytics and product development
- Personalizing the Services, products, website content and communications based on your preferences and inputs
- Allowing you to import your information across Services.
- Conducting fraud protection, security and debugging.
- Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws.
- Marketing the Services
- Marketing and selling the Services.
- With your consent, showing you advertisements, including interest-based or online behavioral advertising (as permitted by applicable law).
- Corresponding with You
- Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about April or the Services.
- Sending emails and other communications according to your preferences or that display content that we think will interest you.
- Meeting Legal Requirements and Enforcing Legal Terms
- Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities.
- Protecting the rights, property or safety of you, April or another party.
- Enforcing any agreements with you.
- Responding to claims that any posting or other content violates third-party rights.
- Resolving disputes.
We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice.
How We Share Your Personal Data
We disclose your Personal Data to the categories of service providers and other parties listed in this section. Depending on state laws that may be applicable to you, some of these disclosures may constitute a “sale” of your Personal Data. For more information, please refer to the state-specific sections below.
- Service Providers. These parties help us provide the Services or perform business functions on our behalf. They include:
- Hosting, technology and communication providers.
- Security, identity/biometric verification, and fraud prevention consultants.
- Support and customer service vendors.
- Tax preparation providers.
- Product fulfillment and delivery providers.
- Payment processors:
- Our payment processing partner Stripe, Inc. (“Stripe”) collects your voluntarily-provided payment card information necessary to process your payment.
- Please see Stripe’s terms of service and privacy policy for information on its use and storage of your Personal Data.
- g. Analytics partners. These parties provide analytics on web traffic or usage of the Services. They include:
- Companies that track how users found or were referred to the Services.
- Companies that track how users interact with the Services.
- We provide more information about how data may be shared and used by analytics partners below (in the Tracking Tools, Advertising and Opt-Out section).
- Parties You Authorize, Access or Authenticate. These are parties who you give us consent to share your Personal Data with in connection with the Services, or otherwise authorize us to use by assenting to this Privacy Policy, the Terms of Use, or other consents obtained as required by applicable law. They include:
- Business Partners. If you provide consent for us to share your Personal Data, these parties partner with us in offering various services. They include:
- Banking, payroll, or other financial services companies you authorize us to share your data with to offer joint promotional opportunities. An example of such a service could be a loan, investment or insurance product based on the data you provided to us.
- Any Referral Partners or enterprise customers that you are associated with (such as your employer).
- Other third parties you access through the Services (including social media services).
- Advertising Networks. We may share information with third parties for targeted advertising purposes (as described in the Tracking Tools, Advertising and Opt-Out section).
Legal Obligations
We may share any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Meeting Legal Requirements and Enforcing Legal Terms” in the “Our Commercial or Business Purposes for Collecting Personal Data” section above.
Business Transfers
All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.
Data that is Not Personal Data
We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. Subject to any limitations imposed by applicable law, we may use such aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not share such data in a manner that could identify you.
Tracking Tools, Advertising and Opt-Out
The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser, tell us how and when you visit and use our Services, analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone or similar device when you use that device to access our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time.
These parties help us provide the Services or perform business functions on our behalf. They include:
- Essential Cookies. Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.
- Functional Cookies. Functional Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These Cookies help us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our Services. They do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising. For example, Google LLC (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and share information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/
You can manage or opt out of cookies through our Privacy Preference Center banner, with the exception of those cookies that are essential to provide you with our Services. You may also review our
Cookie Policy to learn more about our use of cookies.
You can also decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your device. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.
To explore what Cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit
http://www.allaboutcookies.org/Additional Information about Interest-Based Advertisements:
We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users’ activities across time and unaffiliated websites, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.
We comply with the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising. Through the DAA and Network Advertising Initiative (“NAI”), several media and marketing associations have developed an industry self-regulatory program to give consumers a better understanding of, and greater control over, ads that are customized based a consumer’s online behavior across different websites and properties. To make choices about Interest-Based Ads from participating third parties, including to opt-out of receiving behaviorally targeted advertisements from participating organizations, please visit the DAA’s or NAI’s consumer opt-out pages, which are located at
http://www.networkadvertising.org/choices/ or
www.aboutads.info/choices
Data Security and Retention
We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.
We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally. From time to time, we may monitor the application of this Policy and require enforcement as needed.
Personal Data of Children
As noted in the Terms of Use, we do not knowingly collect or solicit Personal Data from children under 13 years of age. If you are a child under the age of 13, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 13 years of age, we will delete that information as quickly as possible. If you believe that a child under 13 years of age may have provided Personal Data to us, please contact us at privacy@getapril.com
Your Privacy Choices
In certain jurisdictions, and subject to limitations, requirements, and exceptions provided by law, you may have certain rights and choices regarding certain Personal Data we have collected about you.
These rights may include:
- The right to be informed about our data collection practices;
- The right to access and correct your data;
- The right to erase or delete your data;
- The right to data portability;
- The right to opt out of the sale or sharing of your information;
- The right to opt out of targeted advertising;
- The right to opt out of marketing emails and text messages;
- The right to limit our use of certain automated decision-making processes; and
- The right to withdraw consent (to the extent applicable).
To exercise any of the above rights, please contact us at
privacy@getapril.com. Please include your full name, the email address associated with your April account, the type of request, and any other relevant details relating to your request. Do not include your account password, account number(s), or any other confidential information in your email. Please note that in order to process your request, you will be required to provide us with additional information necessary to verify your identity.
Additionally, you may authorize an agent to make a request on your behalf. To designate an agent, please provide a written and signed document by both you and the agent that authorizes the agent to act on your behalf. You may also use a power of attorney. We will still require you to provide information to allow us to reasonably verify that you are the person about whom we collected personal information.
Depending on your jurisdiction, you may have the right to appeal any decision we made regarding your data rights or to file a complaint with your local data protection authority.
California Resident Rights
Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to contact us to prevent disclosure of Personal Data to third parties for such third parties’ direct marketing purposes. To submit such a request, please contact us at
privacy@getapril.com.
If you are a California resident, please also review our
California Privacy Notice for additional rights that may apply to you.
Changes to this Privacy Policy
We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time, but we will alert you to any such changes by placing a notice on the April website, by sending you an email and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.
Contact Information
If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data or your choices and rights regarding such collection and use, please do not hesitate to contact us at: