Facet adds tax filing to its next-generation financial planning platform

Facet, the next-generation financial planning platform for 24,000+ members and $5B in assets, has partnered with april to embed a suite of tax prep and filing services. They’re addressing one of the biggest financial pain points for members within a seamless experience.

There are three tiers of flat-fee membership that offer increasingly sophisticated capabilities beginning with DIY+, a self-serve filing with a one-time consult with an april Tax Pro. The higher tier includes Expert, a premium filing preparation led by an april Tax Pro. In both cases, filing is directly integrated to the member’s financial roadmap, ensuring that every deduction, credit, and opportunity identified during the planning process carries through to their return.

Millennials and Gen Z are set to inherit $84 trillion in assets over the next 20 years. Historically, wealth firms and platforms have avoided tax planning and prep. But forward-thinking firms like Facet recognize that tax returns are key to great returns.

“Our members consistently tell us that taxes and estate planning are among their top priorities,” said Shruti Joshi, president and chief operating officer of Facet. “Adding tax preparation and filing is a direct response to that need and another way we continue to expand the value of membership. We’re delivering on our promise to make holistic financial planning more seamless, affordable and accessible than ever before.”

april is the only 100% native, nationwide, and licensed AI tax engine built to be embedded. It’s a natural fit with Facet’s platform which already includes services for retirement, education, estate, and career planning.

“By embedding april’s tax expertise into Facet’s platform, we’re turning what was once a siloed, stressful process into a seamless part of everyday financial planning,” said Raj Doshi, president and chief operating officer of april. “Together, we’re transforming what everyday Americans can expect from financial advice.”